WC26 KIT LAUNCH—URUGUAY

Born to battle.

Pulled in immediately after the shoot to curate images, direct post-production, and oversee development of images and graphics into system that worked within the larger WC kit launch.

Photography—Petros
Concepting/Production/Graphics—WK São Paulo
Creative Direction—Caue Nouêr

nacidos para luchar
valverde poster
valverde
araújo
araújo poster
araújo
araújo poster
valverde
uruguay heart artifact
uruguay kit
uruguay ball artifact
araújo poster
valverde
araújo
soccerbible
versus
uruguay pennant stunt soccerbible

This simple stunt garnered something like 100m social impressions…

uruguay pennant stunt men in blazers

…and intimidated the England national team.