WC26 KIT LAUNCH—URUGUAY
Born to battle.
Pulled in immediately after the shoot to curate images, direct post-production, and oversee development of images and graphics into system that worked within the larger WC kit launch.
Photography—Petros
Concepting/Production/Graphics—WK São Paulo
Creative Direction—Caue Nouêr

















This simple stunt garnered something like 100m social impressions…

…and intimidated the England national team.